What types of fundraising and impact videos do you create?

We create fundraising centerpiece films, nonprofit impact stories, campaign videos, mission films, donor and community profiles, leadership interviews, gala videos, giving-day appeals, year-end campaigns, and short social media content. Each project is shaped around your audience, campaign goals, and desired action.

What is the difference between a mission video and a fundraising video?

A mission video introduces your organization, the people you serve, and why your work matters. A fundraising video is built around a specific campaign or ask, such as a gala, giving day, annual appeal, or capital campaign. Some projects can serve both purposes with different edits.

Can you support the full fundraising campaign, not just produce one video?

Yes. We can help develop the story, campaign message, primary film, short social edits, donor outreach content, event materials, and supporting digital assets. Our goal is to create a connected storytelling system rather than a single video used only once.

Can one production create content for several platforms?

Yes. One primary story can be adapted into shorter versions for social media, email campaigns, donation pages, fundraising events, presentations, donor meetings, and websites. We plan these deliverables before filming so the production creates maximum long-term value.

What does the production process look like?

Our process follows three stages: Vision, Craft, and Amplify. We first define your audience, campaign goal, message, and strongest story; then we plan, film, and edit the content; finally, we prepare the videos for the platforms and campaign moments where they will have the greatest value.

How far in advance should we begin?

The earlier we begin, the more time we have for story development, participant coordination, filming, feedback, and campaign planning. For projects connected to a gala, giving day, or fixed campaign launch, we build the schedule backward from your deadline and provide a clear production timeline before work begins.

What is included in a finished project?

Deliverables depend on the project, but may include story development, interview preparation, professional filming, editing, color correction, sound mixing, licensed music, captions, a primary campaign film, and shorter platform-specific edits. Your proposal will clearly identify everything included.

How much does a fundraising or impact video cost?

Pricing depends on the number of filming days, interviews, locations, final videos, travel requirements, and level of campaign support. After an initial conversation, we provide a clear proposal outlining the scope, timeline, deliverables, and cost. Reduced-rate packages may be available for eligible nonprofit organizations.

Do you work with small nonprofits?

Yes. We can shape the scope around your organization’s goals, timeline, internal capacity, and available budget. A smaller organization may begin with one focused human story and a practical set of campaign assets.

How do you approach sensitive or personal stories?

We use a dignity-focused and collaborative process built around preparation, informed participation, and trust. We explain how the content may be used, respect privacy concerns, and work carefully with participants sharing experiences related to healthcare, recovery, housing, aging, family, and other sensitive subjects. Ethical consent and participant dignity are important parts of responsible nonprofit storytelling.

Do you work outside Austin?

Yes. Click & Frame is based in Austin and works with nonprofits and mission-driven organizations across Texas and beyond. Any travel and production logistics are clearly included in the project proposal.

How can we measure whether the video was successful?

We define success before production based on the campaign goal. Depending on the project, this may include donations, donor conversions, event participation, email engagement, video completion rates, social sharing, volunteer interest, or other measurable actions. Fundraising-video performance is more useful when measured against campaign outcomes rather than views alone.